Both tried to gain authority over their audiences by a two-stage rhetorical process – first, professing their own weakness and thus identifying with the weak recipients of that message; second, stressing their status as one of the chosen few whom their listeners could join if they would only submit to their authority. To be a successful Fuhrer or charismatic radio preacher, Adorno argued, one be what he called the ‘great little man’.

Stuart Jeffries on Theodor Adorno, in Grand Hotel Abyss

Can’t see that approach at work anywhere at all now. Nope, not anywhere.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s