Both tried to gain authority over their audiences by a two-stage rhetorical process – first, professing their own weakness and thus identifying with the weak recipients of that message; second, stressing their status as one of the chosen few whom their listeners could join if they would only submit to their authority. To be a successful Fuhrer or charismatic radio preacher, Adorno argued, one be what he called the ‘great little man’.
Stuart Jeffries on Theodor Adorno, in Grand Hotel Abyss
Can’t see that approach at work anywhere at all now. Nope, not anywhere.